Sometimes the best creative idea is right there in the brief. It is all about the execution.

For a campaign about tax scams and their red flags, I wanted to avoid another carousel full of tips and warnings. Instead, we collaborated with artists to create a series of literal red flags, each embroidered with a different scam tactic and photographed by Nicholas Scarpinato as carefully composed still lifes. The result was financial education content that felt more like editorial photography than a PSA. It became Cash App's most engaged Instagram content that month and eventually expanded into a second series released throughout the year.

Round 2 Work Coming Soon