Halloween is one of the sluttiest times of the year and STDS are scarier than ever. In October 2017, the Center for Disease Control and Prevention reported that there were more cases of STDs in the US than ever before.
We teamed up with a new gay dating app, Chappy, to create an Instagram branded content series around Halloween to promote safe sex. Partnering with 16 of the most creative artists and influencers on Instagram, I directed each artist to design a costume on a condom in their unique style and post in their unique voice using #DressThatD
Some of the artists include designer Jessica Walsh of Sagmeister & Walsh, Chicago based photographer, Paul Octavious, and NYC-based street artist, Baron Von Fancy.
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We teamed up with a new gay dating app, Chappy, to create an Instagram branded content series around Halloween to promote safe sex. Partnering with 16 of the most creative artists and influencers on Instagram, I directed each artist to design a costume on a condom in their unique style and post in their unique voice using #DressThatD
Some of the artists include designer Jessica Walsh of Sagmeister & Walsh, Chicago based photographer, Paul Octavious, and NYC-based street artist, Baron Von Fancy.
Created with some talented people at Facebook & Instagram.