The Cash App Card is one of the best creative briefs that almost no one was treating like one. Fully customizable. Culturally loaded. And every launch we’d done felt more like a vibe than a story. I wanted to fix that.

Give in to Glitter started with a single idea: glitter is contagious. Keke Palmer pays with her card. It spreads. So does the feeling. The joy, the self-expression, the whole thing.

The launch put the card front and center, and let Keke do what Keke does.

One of our other partners, Red Bull Racing, caught Glitter fever as well and led to a special Glitter-inspired livery.

When the card becomes a cultural moment, press follows.

Then we handed the card to creators and let them bring glitter to life in their own way.