The Internet can be a hateful place. To make it a little kinder, we teamed up with the first victim of cyber-shaming, Monica Lewinksy. She agreed to speak at the Cannes Lion Festival on her recent anti-cyber shaming activism efforts. We didn’t want her to just give a talk, we wanted to help create a movement around cyber-shaming with all of the atendees. So we launched a fake ad-industry gossip-site at the festival. Once people visited what they thought would be a slanderous site, they were surprised with a blog that commits people to kindness on the web.