Yes, I am the writer behind the spot that bummed out America during Super Bowl 2015 and annually appears on a list of the most controversial Super Bowl Ads of all time. But the spot started a conversation that needed to happen on one of the most watched events in the world.

Nationwide wanted to stage an intervention with America about a serious cause; the number 1 killer of children is preventable accidents in the home. Surely, a call to fight the number one killer of kids deserves the number one audience in the country.

And although not a lot of people were happy about the ad at first, it got people talking about the issue on almost every platform and even changed a lot of parents' habits for the better. Check out some of the massive reaction we got below. 

The country was upset at first because they thought Nationwide just wanted to spoil the fun of the Super Bowl.

But they didn't get the point at first. And neither did a lot of celebrities.

As people talked more about it they soon started understanding why it was important.

And parents started to speak out about the issue and commited to making safer homes for their kids. And that was the point.