Product feature spotlights don’t have to feel like product feature spotlights.
For a campaign promoting Cash App’s security tools, we partnered with AI artist Paul Octavious to put an editorial spin on the phrase “secure the bag.” Reimagined as “secure your bag,” each image translated a different security feature into a fashion-inspired visual metaphor, helping transform practical product education into something unexpected, memorable, and distinctly social.
Transaction Alert Post
Caption: Secure your bag with transaction alerts.
If we suspect an unauthorized charge has hit your account we will decline it and let you know.
Check out all the ways Cash App helps keep your money safe from fraud at the link in our bio.
If we suspect an unauthorized charge has hit your account we will decline it and let you know.
Check out all the ways Cash App helps keep your money safe from fraud at the link in our bio.
Card Lock Post
Caption: Secure your bag with card lock.
Lose your card or notice a suspicious charge? You can lock it instantly with a tap.
Check out all the ways Cash App helps keep your money safe from fraud at the link in our bio.
Lose your card or notice a suspicious charge? You can lock it instantly with a tap.
Check out all the ways Cash App helps keep your money safe from fraud at the link in our bio.
Touch & Face ID Post
Caption: Secure your bag with Touch & Face ID.
Add extra security to your account with either touch or face ID to unlock payments.
Check out all the ways Cash App helps keep your money safe from fraud at the link in our bio.
Add extra security to your account with either touch or face ID to unlock payments.
Check out all the ways Cash App helps keep your money safe from fraud at the link in our bio.