Sprint built a brand new network in Chicago and we challenged them to try and crash it with a series of Chicaoo-centric challenges in site-specific out of home.
Awards
Obie Awards: Best in Show, 2014
Case Study:
We also made this online video with famous Instagram star, Paul Octavious to put out a call for entries along with our OOH.
Here are some of the OOH challenges placed strategically around the city:
Created with talented people at Leo Burnett Chicago