Cash App had never officially participated in Pride before. Rather than put a logo on an existing event, we partnered with CFDA emerging designers Tanner Fletcher to create a Pride variety show that gave the brand a meaningful role in the night.

Performers including Countess Luann and Bosco earned audience tips through Cash App, with proceeds benefiting the Ali Forney Center. We also created a limited-edition Tanner Fletcher x Cash App t-shirt to raise additional funds. The event generated significant press coverage and gave Cash App an authentic way to show up for the LGBTQ+ community.

If this project is giving you fomo, here are some snippets of the performances