For World Humanitarian Day, we created the first tool that allowed people to donate their Facebook or Twitter feeds for one day to tell a humanitarian’s story. Celebrities launched the campaign with their followers thinking they were actually on humanitarian trips across the globe, which in turn drove thousands of their followers to do the same.

As one of the lead creatives and head copywriter on the project, I helped craft each of the 15 Humanitarian stories shared by 6 global celebrities and their thousands of fans.