https://chads.site Chad Johnson Creative Tue, 05 May 2026 01:56:49 +0000 https://chads.site en https://chads.site/Homepage Sun, 16 Jun 2019 19:54:08 +0000 Chad Johnson Creative https://chads.site/Homepage CHAD JOHNSON CREATIVE Creative Director &amp; Strategist Brooklyn, NY https://chads.site/Brat-Card Sun, 16 Jun 2019 22:40:04 +0000 Chad Johnson Creative https://chads.site/Brat-Card Cash App sponsored A24's mockumentary "The Moment" starring Charli XCX. In the film, her 'character' launches a Brat debit card with a fictional bank, Howard Sterling. A24 made merch of a fake Brat Card but fans wanted it to be real. We made it happen.<img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/16aaf9cdc423400099bbf8e279c33e33e060d4ebe0324a3c5ebe97cd4d2e1899/brat_tweet_slide_fixed.jpg" data-mid="247959639" border="0" src="https://freight.cargo.site/w/1000/i/16aaf9cdc423400099bbf8e279c33e33e060d4ebe0324a3c5ebe97cd4d2e1899/brat_tweet_slide_fixed.jpg" />We added a tease to Charli's Brat Wall in Williamsburg, Brooklyn ahead of the launch. <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/bb3bb435ec1c82d893eb6cf935ce25cdda3af4485e6723eea1b682f07bf23ba3/brat_wall_cream.jpg" data-mid="247959640" border="0" src="https://freight.cargo.site/w/1000/i/bb3bb435ec1c82d893eb6cf935ce25cdda3af4485e6723eea1b682f07bf23ba3/brat_wall_cream.jpg" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/314ebdfe1d3f75a7ec59332057524f0aaddb6b07fe37100c2bef3bad81eebe42/brat_social_cream.jpg" data-mid="247959644" border="0" src="https://freight.cargo.site/w/1000/i/314ebdfe1d3f75a7ec59332057524f0aaddb6b07fe37100c2bef3bad81eebe42/brat_social_cream.jpg" /> A24 shared a key clip from the movie about the Brat Card and ended with the announcement of the real Brat Card on Cash App. For the first time, we created a custom keypad for Brat Card holders with lyrical easter eggs. Type any number tied to Charli's biggest songs and her lyrics appear. 360. 365. You know the ones. A24 put a bow on the project with a demo video on TikTok. https://chads.site/Cash-Apples-Game Tue, 28 Apr 2026 15:10:30 +0000 Chad Johnson Creative https://chads.site/Cash-Apples-Game Cash App partnered with MSCHF, the Brooklyn-based art collective known for breaking the internet, to reach a younger audience. Together we recreated the cozy pixel aesthetic and minimalist gameplay of early web clicker games. Players created their own avatar, entered the orchard at the same time each day, and shook trees to uncover golden apples — and dozens of other hidden items along the way. Simple directive: shake the trees, find golden apples, get paid. If you got paid in the game, you got paid in real life. Via Cash App, of course. https://chads.site/Glitter-Card Tue, 05 May 2026 01:47:58 +0000 Chad Johnson Creative https://chads.site/Glitter-Card The Cash App Card is one of the best creative briefs that almost no one was treating like one. Fully customizable. Culturally loaded. And every launch we’d done felt more like a vibe than a story. I wanted to fix that.Give in to Glitter started with a single idea: glitter is contagious. Keke Palmer pays with her card. It spreads. So does the feeling. The joy, the self-expression, the whole thing. The launch put the card front and center, and let Keke do what Keke does.<img src="https://freight.cargo.site/t/original/i/37db9b21f191fc82144af068286bbc6974b439dc7fb835a81a30b322a2abfec9/image.png" style="width:100%;display:block;">One of our other partners, Red Bull Racing, caught Glitter fever as well and led to a special Glitter-inspired livery.<img src="https://freight.cargo.site/t/original/i/ce8529ff8e17c9326eccab55594feeb67722d4fd837dff893e19bfe76a5ca143/image.png" style="width:100%;display:block;">When the card becomes a cultural moment, press follows.<img src="https://freight.cargo.site/t/original/i/2b02738a3bf11b5a7e78ef81a829cedbebacd711cf0bddcb7a9c0aee46146474/nylon-keke-palmer-formula1.png" style="width:100%;display:block;">Then we handed the card to creators and let them bring glitter to life in their own way. https://chads.site/Cash-App-Financial-Edu Tue, 28 Apr 2026 16:01:01 +0000 Chad Johnson Creative https://chads.site/Cash-App-Financial-Edu Financial literacy isn't something I necessarily had when coming to Cash App. During my time there, helping people understand money became a regular responsibility I gained a lot from. Before I could conceptualize, write, and produce the content, I had to learn it myself. Then came the fun part — finding partners who could make it feel real. Megan Thee Stallion broke down investing. F1 superstar Max Verstappen learned about bitcoin with the audience on the track. TikTok creators brought it home for the audiences who needed it most. The goal was always the same: make financial education feel less like homework and more like something worth watching. Investing for Hotties with Megan Thee Stallion&nbsp; Speed Lessons with Max Verstappen&nbsp; Cash Class with TikTok Creators&nbsp; https://chads.site/Cash-App-Red-Flags Tue, 28 Apr 2026 14:13:37 +0000 Chad Johnson Creative https://chads.site/Cash-App-Red-Flags Sometimes the best creative idea is right there in the brief. It is all about the execution.For a campaign about tax scams and their red flags, I wanted to avoid another carousel full of tips and warnings. Instead, we collaborated with artists to create a series of literal red flags, each embroidered with a different scam tactic and photographed by Nicholas Scarpinato as carefully composed still lifes. The result was financial education content that felt more like editorial photography than a PSA. It became Cash App's most engaged Instagram content that month and eventually expanded into a second series released throughout the year.Tax Season Red Flags Carousel 1Caption copy: If something seems off this tax season, it just might be. 👀<img width="1402" height="1122" width_o="1402" height_o="1122" data-src="https://freight.cargo.site/t/original/i/7d02766eda6599600e74dcdb6b0809aa0be217bf528b36a8f899cf906001ad1d/weird-website-links-phony-irs-calls.png" data-mid="249126286" border="0" src="https://freight.cargo.site/w/1000/i/7d02766eda6599600e74dcdb6b0809aa0be217bf528b36a8f899cf906001ad1d/weird-website-links-phony-irs-calls.png" /><img width="1402" height="1122" width_o="1402" height_o="1122" data-src="https://freight.cargo.site/t/original/i/69468d90cb0b942e5b67d9b1b61002beb0b5f4f2cc6b5b64e103dac6f93b4361/demands-threats-tax-season-red-flags.png" data-mid="249126304" border="0" src="https://freight.cargo.site/w/1000/i/69468d90cb0b942e5b67d9b1b61002beb0b5f4f2cc6b5b64e103dac6f93b4361/demands-threats-tax-season-red-flags.png" />Tax Season Red Flags Carousel 2Caption copy: If something seems too good to be true this tax season, it just might be. 👀<img width="1402" height="1122" width_o="1402" height_o="1122" data-src="https://freight.cargo.site/t/original/i/f730e68411f62356d5b36aeabd237efd2226f776387a6ccc8c405a25ce8c4d40/delulu-level-payout-sus-tax-hacks.png" data-mid="249127646" border="0" src="https://freight.cargo.site/w/1000/i/f730e68411f62356d5b36aeabd237efd2226f776387a6ccc8c405a25ce8c4d40/delulu-level-payout-sus-tax-hacks.png" /><img width="1402" height="1122" width_o="1402" height_o="1122" data-src="https://freight.cargo.site/t/original/i/c0652184d34a24692dc20154a9497b50f319196b4212440b516c27a607e574a5/missed-refunds-tax-season-red-flags-2.png" data-mid="249127650" border="0" src="https://freight.cargo.site/w/1000/i/c0652184d34a24692dc20154a9497b50f319196b4212440b516c27a607e574a5/missed-refunds-tax-season-red-flags-2.png" />Round 2 Work Coming Soon https://chads.site/Please-Don-t-Destroy-x-Cash-App Tue, 28 Apr 2026 15:02:01 +0000 Chad Johnson Creative https://chads.site/Please-Don-t-Destroy-x-Cash-App Please Don't Destroy are three best friends who became SNL's breakout comedy trio. I knew that before most brands did — I studied improv with member Ben Marshall, and we'd been looking for the right project to collaborate on for years. When Cash App launched Pools, a feature that lets friends pool money together for a shared event or purchase, the casting was obvious. Who better to sell a product built around doing things with your friends than three guys who are famously, genuinely friends? The result was the most liked post in Cash App Instagram history. It worked well enough that we brought them back for a second campaign around scam awareness. Sometimes the best creative partnerships start long before the brief exists. Enjoy the LOLs.&nbsp; https://chads.site/Cash-App-Taxes Tue, 05 May 2026 01:56:49 +0000 Chad Johnson Creative https://chads.site/Cash-App-Taxes Cash App acquired Credit Karma Taxes and rebranded it as Cash App Taxes. For the launch, our creative challenge was: how do you make taxes feel approachable? Our answer was ASMR. We treated each ad like a wellness moment, pairing the calm aesthetic of self care content with copy that reframed the whole experience. Free, accurate, easy — but make it feel like a deep breath. "Breathe in, file out." "Free your mind with completely free tax filing." The goal was simple: make people feel like they could actually handle it. Launch Video End of Season Video I wrote tax filing tips as meditations for our organic social.&nbsp; We also created social first videos focused on each value prop.&nbsp; I carried over the voice of the campaign to the site.&nbsp; <img src="https://freight.cargo.site/t/original/i/7eb4f416c09306b1f5973358bc688e9b8a6025e1604d64254a94c42b7d83d143/image1.png" style="font-size: 2.6rem; background-color: initial; width: 100%; display: block;"><img src="https://freight.cargo.site/t/original/i/01068a9bde38ca4fb7491c70b4d9e1274111b0b033c5c66712bbb0dcca91bdf9/image2.png" style="width:100%;display:block;"> <img src="https://freight.cargo.site/t/original/i/658ee06346a6942e254d3185594dbef46e69fde4498274b39e0b37c50e55b1d6/image3.png" style="width:100%;display:block;"> <img src="https://freight.cargo.site/t/original/i/b13a65a54212eaf8cbf3355d040d74b28b3893611ebce9d4ccb1e6638f0f8176/image4.png" style="width:100%;display:block;"> https://chads.site/Drag-Race-Sponsorship Tue, 05 May 2026 01:55:05 +0000 Chad Johnson Creative https://chads.site/Drag-Race-Sponsorship I've been a fan of RuPaul's Drag Race for a long time. So when Cash App came on as a sponsor, I wasn't interested in a logo slap. I wanted Cash App to really show up for and in the series in a more authentic way. Over three seasons I worked closely with the Drag Race team to develop sponsorship language and activations that felt native to both brands — writing in a voice that could live comfortably in the Drag Race universe without losing what made Cash App, Cash App. Show Intro&nbsp; In our first season sponsoring the show, we got the standard ‘presented by Cash App’ language in the opening. In our second season I pushed to make the language more engaging and authentic to Ru’s voice. I’m really proud of what we came up with.&nbsp; Prize Money&nbsp; I also wanted Cash App to put our money where our mouth was on our support for the show and the community by upping the prize money to $200,000.&nbsp; Tagline In-Show Integration&nbsp; Our tagline at the time was ‘That’s Money’ and to make it more in the show’s voice we added a simple ‘honey’ to the line.&nbsp; The Finale Moment&nbsp; https://chads.site/Tanner-Fletcher-x-Cash-App Tue, 28 Apr 2026 16:08:06 +0000 Chad Johnson Creative https://chads.site/Tanner-Fletcher-x-Cash-App Cash App had never officially participated in Pride before. Rather than put a logo on an existing event, we partnered with CFDA emerging designers Tanner Fletcher to create a Pride variety show that gave the brand a meaningful role in the night. Performers including Countess Luann and Bosco earned audience tips through Cash App, with proceeds benefiting the Ali Forney Center. We also created a limited-edition Tanner Fletcher x Cash App t-shirt to raise additional funds. The event generated significant press coverage and gave Cash App an authentic way to show up for the LGBTQ+ community. <img width="1619" height="971" width_o="1619" height_o="971" data-src="https://freight.cargo.site/t/original/i/92c1dafc9047b2cf987afb47346c4647fb64d65b530466953d3282b956a1e054/tanner-fletcher-event-1.png" data-mid="249257716" border="0" src="https://freight.cargo.site/w/1000/i/92c1dafc9047b2cf987afb47346c4647fb64d65b530466953d3282b956a1e054/tanner-fletcher-event-1.png" /> <img width="1616" height="973" width_o="1616" height_o="973" data-src="https://freight.cargo.site/t/original/i/d7a47d3ba88dddd685d0e56663fb81394abbaea9459550eb9c8e0e84bdcf4bd6/tanner-fletcher-event-2.png" data-mid="249257718" border="0" src="https://freight.cargo.site/w/1000/i/d7a47d3ba88dddd685d0e56663fb81394abbaea9459550eb9c8e0e84bdcf4bd6/tanner-fletcher-event-2.png" /> <img width="1614" height="975" width_o="1614" height_o="975" data-src="https://freight.cargo.site/t/original/i/bd84ccc0c071309952c8159bfd4db23410c263dbd45a43d86115e2e0f1a6a4a2/tanner-fletcher-cash-app-pride-tee.png" data-mid="249134080" border="0" src="https://freight.cargo.site/w/1000/i/bd84ccc0c071309952c8159bfd4db23410c263dbd45a43d86115e2e0f1a6a4a2/tanner-fletcher-cash-app-pride-tee.png" /> <img width="1619" height="971" width_o="1619" height_o="971" data-src="https://freight.cargo.site/t/original/i/664b9bece20b716893cf794e8c2aec81bab3a9e1ed996bf6b2348ba4b2826982/tanner-fletcher-w-magazine-new.png" data-mid="249256626" border="0" src="https://freight.cargo.site/w/1000/i/664b9bece20b716893cf794e8c2aec81bab3a9e1ed996bf6b2348ba4b2826982/tanner-fletcher-w-magazine-new.png" /> If this project is giving you fomo, here are some snippets of the performances